Ed,
FYI, both Vivek and I work as consultants and have previously been with large corporations as employees that wrote and implemented security policy. I agree there is a big difference between writing, publishing, owning and maintaining policies, but I'm not sure why you pointed that out. They main purpose of the document was to provide an example showing the correct and incorrect methods to write a policy.
Your sentence "We make everyone in the corp info sec dept own and maintain policies and standards." works fine in some cases, but it triggers my interest. Who owns the Human Resource, privacy and compliance, and physical security policies?